headshot vs personal branding

One of things I do a lot of is headshots. It allows me to find out more about the business I'm working with, their needs, wants and goals and also those people in front of the camera. Everyone thinks you need to go for the standard headshot these days to be successful. I believe you need to show your personality, flare and come across and warm, friendly and approachable so people want to talk to you and get to know you better. This is where personal branding comes in.

Personal branding is where you have a session tailored completely to you. Online presence is moving away from static imagery and becoming more dynamic. People want to see you at work, with your products, relaxing and having a coffee and in different scenarios.

I was lucky enough to have this wonderful Graphic Designer in front of my lens and we knew that a 'standard' headshot wasn't going to cut it. We decided to play around with some light to get a different feel and style to her images and this is what we came up with. This gives her a few different looks to choose from going forwards with her marketing and also gives her more content for connecting with others on her website, social media and marketing materials. It allows you to showcase you to your best!

Have you ever thought about having a personal branding session? Did you even know that such a thing existed?

As always, please message me with any questions or just to say hi! I'm always here to help! Also, follow #ateliercreative for more hints & tips about portrait photography.

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